THRIVE FOUNDATION | Content strategy


As this Silicon Valley family foundation scaled up into social innovation and grantmaking more akin to co-creation than traditional grantmaking, its President sought strategic communications to support its innovative arm and network of grantees.

MDC embedded its services with her cross sector team and created strategically placed content, communicated its social innovation approach to its board and potential partners, and engaged a network of aligned mentoring influencers and programs across the country. 

| Spotlighting the highest quality mentoring programs |

The foundation’s unusual team brought together a pastor, preacher, foundation executive and design specialist. The team sought to identify and lift up best practices and strategically support highly successful mentoring programs. 

 

| Communicating social innovation |

MDC communications supported the foundation as it shaped a social innovation in the mentoring space. Since then, thousands have viewed MDC’s, "A communicator's short guide to creating a social impact pitch deck."

 

| Shaping research for different audiences |

When Thrive’s Research & Evaluation Director identified the common factors of successful mentoring programs, he wanted his findings to be useful for grantees and other mentoring programs–as well as for other researchers in the field.

MDC collaborated with the director to shape his research for both audiences and promote it to program staff who worked directly with the youth, while offering more detailed results for researchers.